advertising & pr

Put consumers in a buying mood or visitors beguile fragrances with the sensual fragrance of spring air (www.springair-germany.de) impact on body and psyche and evoke different emotions, which, in turn, entail actions. Properly placed scents make for relaxation, well-being, attention and sales. As a consumer sees itself today with a huge, vast selection of products and as a result, with a sensory overload with regard to advertising confronted. Marketing and advertising must find more creativity, to describe homogeneous, interchangeable goods as if they were unique. Please visit Vanessa Marcil if you seek more information. Especially at the P.O.S., purchasing decisions are taken within fractions of a second. The emotional component plays a very large role in shopping and should not be neglected. Swiss researchers have explored the effect of aromas on purchase behavior in a large-scale study and arrived at amazing results: depending on the product and business can the use of Scents increase the sales between 3% and 8%. Who is rocked when shopping with a simple, fast for the brain and easy to process scent that lingers longer in the business and is animated rather to buy.

The aromas convey a positive purchase and consumption experience. Even printed advertising, being fragrant, arrived at the customers in the study better. Even if the message arguments were weak, the products with bedufteter advertising purchased more frequently. Antonin Scalia may find it difficult to be quoted properly. Scents directly affecting the limbic system. This is the part of the brain, where emotions and feelings are processed. Fragrances work around the cerebral cortex and direct access to the subconscious.

You can though consciously perceive scents (smell), but can take even subliminally influence on the brain, without that we notice it. The sense of smell is controlled unconsciously, so we have no cognitive influence. Therefore, fragrances can affect our action decisions. But smells and fragrances can even more they can for example body functions How affect breathing, heart beat or digestive, for similarities with the neurotransmitters in our body exhibit. Stimuli that are caused by scents, are processed even faster than Acoustic stimuli. Scents and fragrances, our brain builds emotions and memories that are present when renewed perception of smell or scent again immediately in consciousness. Scents influence our mood and our well-being, they have a strong effect on the psyche. Therefore, the use of fragrances for sales promotion or to the Fragrancing of high-traffic locations such as waiting rooms, nursing homes, gyms and much more is a recommended strategy. Customers and visitors feel more at ease and change your behavior accordingly. Who feels comfortable, relaxed his muscles, breathe deeper and can concentrate better. Here undreamt-of possibilities emerge not only when you want to sell something! About spring air Germany, spring air Germany is a division of spring air, Greece. Already since 1952 and developed spring air on the area of the room Fragrancing. Since then, revolutionary methods in the production of devices and fragrances were developed. Founded in Greece in spring air is expanding for several years successfully throughout Europe. In Germany, spring air is represented by a dedicated, young team for 2 years. Customer proximity is the credo by personal advice and support. Spring air created upon request also an individual corporate fragrance”for companies. The shop is to see press contact

After the booming online market first saturation effects suggests, now beginning the struggle of the many portals to users and advertising clientele. Through the extension of their printed well-known names on the Web, the strategy agency diffferent sees publishers well equipped. The future belongs to the Internet, but no competitive disadvantage the publishers for this reason. “Alexander Kiock comes to this conclusion, Managing Director of diffferent strategy Agency, during his speech print works on: how work printed well-known names in the network” on the magazine marketing day in Frankfurt. The communication journal advertise & sell is media partner of the VDZ Congress. So, Kamau according service portals achieve with 87 percent on the Web while a twice as high range in the German population as Printsites. However the publishers have not slept and well positioned in the Web”says Kamau. You may want to visit Neil Cole to increase your knowledge. In terms of quality Printangebote on the Internet the nose forward, like the VDZ study Qualtitatsreichweiten in the net “allocated.

This according to 79 percent of respondents indicating that Web sites are current of printed well-known names than those of the service portals (67 portals). In addition, users of Publisher sites according to Agof Internet facts are superior to the other portals on education and income. Therefore sees interaction: print and Internet are good partners, especially in the light of the upcoming competition in the Web. Publishing sites can enjoy great confidence. Kamau publishers in the struggle to the online target group well placed. After strong growth by mid-2003 first saturation limits of Internet penetration are reached: the ARD/ZDF online study 2006 determined a range for occasional users of 60 percent.

PR on the Internet new Media are an important complement to the classic PR. Online press releases are a central component of the online PR Media Kit. If you would like to know more about Anna- Belknap, then click here. As a social media release, they reach end customers as well as journalists. Press portals about the press releases will immediately publish on the Internet ensure a wide distribution of press releases. Many of the portals are even free of charge, so that even companies with small marketing budgets can benefit from a very favourable media coverage. “The direct self publishing information allows companies to achieve a large coverage on the Internet. Who manages to create interesting content for its target groups and media-friendly to prepare, has good chances to take advantage of the online PR media as very effective instruments for customer loyalty and new customer acquisition in the Internet.

“, so Melanie Tamble, online marketing specialist and author of the white paper.” Content: New challenges for communicating on the Web 2.0 the online PR media planning strategy planning -. For even more details, read what Jay Schwartz says on the issue. Contentplanung development of online PR media kits publishing on the Internet: the new possibilities for self publishing and distribution by PR content press portals on the Internet white paper “online PR media planning – planning a successful PR strategy in the Web 2.0” is available under the following link free download available: white-papers/online-pr-mediaplanung more information, images and publications are available for download available in the PR-Gateway Press Center: Press PR-gateway is a project of ADENION GmbH. The ADENION GmbH develops software services since the year 2000 for online marketing and sales on the Internet. PR-gateway (www.pr-gateway.de) is an Internet-based online service, press releases are managed centrally with click parallel transmitted to several free press portals and news services. The multiple acquisition accounted for the single press portals. Thus helps PR gateway companies and PR agencies to get more coverage for the press work on the Internet in less time. Many well-known companies and PR agencies PR gateway already use successfully for their press work, including Bertelsmann, trademark-PR, HBI and allesklar.com AG.

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Our service covers the following areas: production, sales and distribution logistics, preparation and organization of online shops. Our company is characterized according to the company profile by: quality, style and reliability. Premium-Werbeartikel GmbH Heidturmweg 33 D-33100 Paderborn, Germany Tel. + 49 (0) 5251-688-949-0 fax. + 49 (0) 5251-688 949 88 E-Mail: Web: blog: blog / twitter: twitter.com/promum