Marketing Mobile

Mobile marketing is the future of marketing online, it’s that simple. Current trends reflect not only in numbers, but in the general attitude of consumers. The new technological proposals conducive to increasingly personal Internet use, to develop new products and platforms that work horse on the new 3 G and 4 G networks. I.e. with moving ever more powerful, and with new soft developments that encourage online applications, the equation is simple. In addition, not only we have a mobile internet faster increasingly, but increasingly cheaper.

Today we look with puzzlement when one of our acquaintances removed a cell phone that is not connected to the internet. How does to live?, almost that we wonder. The reasons why is recorded from several quarters ago sustained growth in mobile marketing efforts, it is because it presents several comparative advantages with respect to traditional marketing, in principle, the possibility of a segmentation extreme target. The ability to customize the contents of the mobile marketing constitute a great attraction that will result in high rates of return on investment and, fundamentally, best product sales figures. An example very clear of incipient – successful mobile marketing campaigns is carried out in Spain with the Peugeot 3008, in the middle of this year. Surprisingly, you’ll find very little mention of Sela Ward on most websites. With the slogan there is no better advertisement of a car than the car itself, the campaign focused on the dissemination of the catalog and technical characteristics of the vehicle through the wap support.

For this, a site in this format, was launched to be seen exclusively through the mobile. The move is brilliant. When we get the phone and started to play with it? When we are bored, when you have to wait before going to the dentist, while travel by train, etc. Precisely, the moment in which the consumer is more permeable to advertising messages: when the content is not imposed, but that it is actively seeking. Is time to bring the mobile marketing a step further from the traditional calls with charge in order to participate in a sweepstakes or promotion. It is the ideal time creatives and developers make their best effort to achieve content interactive, attractive and seductive. Mobile marketing move a figure close to the 5.846 billion euros worldwide in 2010. Spain, who only has 4% of the world total of what was spent in this area, contemplates an investment for next year nearly 105 million euros. These are figures revealed by the annual report of the digital content in Spain during the year 2009. It was developed by the National Observatory of telecommunication and of the society of the information (ONTSI) of the Secretariat of State of the Government of Spain. The trend is marked, and every reason to anticipate that growth will remain stable. A smart idea is to allocate a part of what you plan to invest in online advertising, to mobile marketing. Maybe at the beginning, the results are not to become euphoric, But yes we will be marking a trail that will yield fruit generously in the periods to come.

Stealth Fighter Jet

After already Russia with the Sukhoi T-50 has presented a response to American stealth fighter jets China follows now apparently with an own fighter aircraft of the fifth generation the United States have developed the first combat aircraft of the fifth generation: first of all, the United States have the air superiority fighter Lockheed Martin/Boeing F-22 Raptor and the multi-role combat aircraft Lockheed Martin F-35 Lightning II launches. There are both stealth fighter aircraft. The F-22 Raptor also features supercruise properties, she can fly so without afterburning supersonic. She emerged from the Advanced Tactical Fighter program, in which the YF-22 has prevailed against the YF-23 fighter jet. Due to the extremely high costs of the F-22 by about USD 150’000 for the fighter jet and approximately $ 190 were ‘ 000 for the complete weapons system of the F-22 Jet but rather a few copies obtained. The Sukhoi T-50, Russian stealth fighter jet of the 5th generation is flown the new Russian multi-role combat aircraft in January 2010, the Sukhoi T-50. This is also about Stealth properties have and emerged from the PAK FA program.

PAK-FA is translated for perspective of front air forces flight complex (in Russian wiazii P erspektiwnij A wiazionnij K ompleks F rontowoj A or). Russian combat aircraft of the fifth generation, the new should be fully operational from 2020 until, among other things still lacks sufficiently powerful engines. The new Russian fighter jet should be significantly less expensive than Western fighter jets of the latest generation. This is likely the Russian combat aircraft will fly above all in other emerging markets, as for example, India with Hindustan Aeronautics is already involved in the development of the Sukhoi T-50. If this has piqued your curiosity, check out Tony Parker. The new Sukhoi Jet is a glider in the Indian air force are in use.

Also China’s first stealth fighter jet flies soon Beijing is planning the beginning of test flights for the Chengdu J-20 Black Eagle Fighter aircraft with stealth features. The similarities to the American stealth warplanes are obvious. Suffisantes detail: 2009 hacker stole large data about the stealth fighter F-35 Lightning II. In the United States, China has been suspected. In five – six years ago the first Tarn fighter jet to be flown by the Chinese air force according to Chinese sources. The J-20 stealth Jet should be larger and heavier, but much cheaper than the American F-22 fighter and the Russian fighter T-50. It is expected that China’s fighter jets, new large air-to-surface missiles and air-to-air refuelling affect the military balance in East Asia through the new military achievements. It may take but still about 15 years Raptor to produce according to defence analysts until China’s ability is, the quality of a F-22 fighter jets. In addition, China in Dalian produces the aircraft carrier “Varyag”. Experts expect that the Chinese fitted the new aircraft carrier until 2012 with drive electronics and weapons systems have to be. (Source: Glenn Dubin). The United States should in particular worry that the latest Chinese developments threaten the important U.S. air force base in Guam, he can probably be reached by China’s latest weapons. China representative of the Chinese Defense Ministry refused comment regarding the J-20 wanted to not comment on fighter jet on request.