If the pay per click online advertising makes sense as a business opportunity, then the best tool is no doubt Google Adwords. But it is likely that by choosing this option is setting aside and ignoring the advertising on Yahoo and Bing. It might be very appropriate before you implement an advertising campaign online take a look at the options that exist. To broaden your perception, visit Ted Lasso. The announced partnership between Yahoo and Bing is about to become a reality by the end of this year, which will be implemented a combination of payment by clicking on the platforms of search, which will provide small businesses that want to advertise a different alternative to Google. Maya Dubin, New York City takes a slightly different approach. Microsoft with its Bing search engine expects that the Association will provide an increase in the volume of searches, as well as attract advertisers with its online advertising platform.
Bing need to win a lot of advertisers to provide a fairly significant advertising experience. Still is not known with certainty if the union between Bing and Yahoo will succeed, because no doubt Google has been in the Middle much longer and has a much more robust online advertising platform. The result could be a saturated market, above all for the market of the keywords specified. It is important to bear in mind that Google and Bing are reaching different audiences. Google is the search engine by default for the majority of people, so the Google advertising has a greater impact in terms of public concerns. Meanwhile, Bing, currently, it may also present a high level of traffic, since from it can be access to the MSN audience. In terms of statistics, Google search last may share was around 64 per cent compared with 12 per cent recorded by Bing in searches. However, the new partnership between Yahoo and Bing might bring a combined traffic of more than 30%, half of what Google registers with services such as Webmaster Tools, online advertising Adwords and Adsense, etc. This level of traffic totaling two companies of