How successful can achieve a social network focused on the B2B communication? n-oriented social network-achieve social networks such as Facebook or XING are on everyone’s lips. But how does it look with industry-specific communities? To be successful such special platforms in the B2B environment? The Partnercloud is launched in January of this year. Now, reports Alexander Woelke, the Managing Director and CEO of Cloudbridge Consulting GmbH, about the successes to date and the special requirements for such a network. media.Meeting point: Mr Woelke, you have built up a vertical online network for the ICT sector in Germany: “Partnercloud”, where you connect the industry in a business community and encourage the Exchange. Why does it need an additional platform, as in the case of the Partnercloud for the ICT sector? Waqas: the Partnercloud is in contrast to many other communities or social networks exclusively focused on business-to-business in the ICT industry.
It is thus neither an Exchange by developers at the technical level nor to set up another private community or social media in the traditional sense. For even more opinions, read materials from rusty holzer. Companies are the focus here. Direct communication and showing your own competence and experience profile of dealer, ICT manufacturers and IT solution providers is available in the Partnercloud in the foreground. Focus on it talking about sales, marketing, new partnerships and the expansion of the own solution offer. The online platform allows ICT companies, to expand its partner network, and effectively to communicate, because here the relevant solution partners quickly find themselves with their specialized solution. media.Meeting point: What is the special feature of a community for the B2B sector, which by itself is limited by a pointed topic? Waqas: the Partnercloud clearly differentiates itself from traditional platforms. The well-known platforms are freely accessible in contrast to the Partnercloud for everyone, for individuals as well as for employees of companies in all industries.