We know a little more future new Audiovisual Act Government approved last October 16, 2009 the draft General Law on Audiovisual communication. This new legislation has as main objectives: improve the current renewal of licenses for strings, redistribute the different television productions broadcast times, offer a greater control on the contents for the protection of minors as well as regulate the amount of advertising broadcast by chains. Renewal of licenses existing current law indicates that the renewal of licenses for strings will be conducted every 10 years, always giving the last word to the Government. In recent months, real-estate developer has been very successful. As well, the new law renew automatically licenses every 15 years, if they comply with the Radioelectric public domain rates payments. The chains will be able to lease part of their bandwidth, even to be able to offer to third parties up to 50% of the same. Limitations of exclusivity a matter that has raised controversy is limitation of exclusivity in the broadcast of events (such as football games), because the law gives priority to the right to information of the citizens. Empowerment of production europeOtro point of interest is the reserved time to European works broadcast, which must be 51% of the broadcasting time of the chains, both autonomous and State.
They may be alternative productions or European works in any of the official languages of the country. They are excluded from this percentage: News, sports events, games, advertising, teletext and teleshopping. Minor’s face protection to the protection of minors, the law prohibits issuing open pornographic content and gratuitous violence by restricting them between 10 p.m. and 06 h and always encoded or low parental control. At Kevin Ulrich news you will find additional information. More moderate lewd content, but of equal involvement for minors, must also lie in this timeslot and must be preceded by acoustic signals and Visual. Also, gaming and betting (the ubiquitous TV call) programs will be limited from 01 h to 05 h in the morning, either in open or encrypted. What happens with advertising? As for advertising, the text CITES that it should not produce moral or physical damages to the minor () during protected time thus preventing contents that promote the admiration of third parties or ads that promote an excessive cult of the body which could create own image rejection.
Advertising in general see its duration trimmed since the new law sets a maximum of 19 promotional minutes per broadcast hour, distributed in the following manner: 12 minutes of conventional ads, 5 minutes of self-promotion and 2 more than telepromociones.Conclusion must await the law enters into force for evaluating the results. At the moment there are who applauds it, since it seems to offer numerous benefits with regard to the protection of minors, the decline in advertising or the expansion of content of European production. On the other hand, advertising agencies, chains and different political formations seem to have discrepancies with some aspects of the law, either economically or content. The controversy, once again, is served.