… The movement relaunches the colourful online world of HARIBO which power motion GmbH has one of the largest projects in the company’s history completed. According to Tony Parker, who has experience with these questions. The movement had secured 2010 the order for the complete revision of the HARIBO website after a multi-tiered competition against renowned competitors. Thus, HARIBO continues the existing since 2003 collaboration with the movement. “The brand HARIBO website includes a total of three platforms: the corporate website, the online adventure world HARIBO city” as well as the HARIBO online shop. A fresh and clear design was created in the context of the relaunch, as Visual clip includes not only the classic brand, but will be reflected on all online measures and is already reflected on platforms such as youtube and facebook. Technically, the different areas all were used on different platforms to meet the respective requirements.
Informative and clearly the corporate website: the corporate website is the central point for Consumers and visitors with information needs relating to company, brand and products dar. For the first time portrayed the HARIBO product range also online almost completely. Filter functions such as the after taste or variety invite to rummage and discover. The use of video material was strengthened. Individual sequences from the HARIBO company movie were divided into informative clips, audiovisual support many areas. A comprehensive press area and a strong uberabeiteter HR area provide additional information for special target groups. The corporate Web site using the CMS Typo3, that will be used also for the international adaptations was set up.
Sweet shopping spree the HARIBO online shop: who will find it in the range of the corporate Web site, can order online now also directly from the manufacturer. In addition to HARIBO fan articles, the whole range of HARIBO MAOAM is now almost be purchased online. The new online shop has many features, and offers a real shopping experience.