This chapter has as objective to clarify concepts of the fashion, to relate the trends contemporaries and its relevance for the society and the economy of Brazil, a time that the sector grows each time more, as well as the requirements of the consumers, each time more conscientious. The word fashion sends to the esplendoroso and only world of the celebrities. Flaring dresses, famous sewers, fabrics and merchandises dispatched of last generation. Since daily pay-history the man comes creating its fashion, to not only protect the body of intempries, but as form of if distinguishing in several other aspects social, religious, aesthetic, msticos such as; ;? or simply to differentiate itself individually.
Some definitions had been given by studious intellectuals and of the subject since the primrdio of the term. Armoni (2002, apud SNAKE, 2008) quotation that the word fashion, introduced in the Italian language around 1650, is derived from Latin ‘ ‘ me ‘ ‘ , that it means use, custom, habit, tradition, good ways, morality and still, law, type, rule. Wilde Oscar (apud SNAKE, 2008) defined fashion as a so intolerable form of feira that we have that to modify it each six months. In accordance with Ambrose Bierce (apud SNAKE, 2008) the fashion is a despot who the scholars ridicularizaram and obeys. Already most famous studious of the subject, Dr.
Paul H. Nystrom, in 1928 defined the fashion as ‘ ‘ nothing more, nothing less than the predominant style at any point especfico’ ‘. The philosopher Manuel Fontn de Junco presented the fashion of pragmatic form as an evolution of the behavior. It would be a species of picture of a community, a not verbal language with differentiation meaning. The author affirms that (apud MIRANDA, 2008) ‘ ‘ the fashion obtained to establish a bridge between the beauty and the life. It is an art that if uses, that it is taken for the street; the one is a consumption art that all have access.